Post by Henderson
We’ve got a busy week in store. We’re talking about communicating science in a 2.0 world. Heading over to the Adler Planetarium and checking out the Bailey-Salgado Project’s Sidereal Motion, and gearing up for NEIU’s S.T.E.A.M. conference this weekend.
Suffice it to say, we’re getting a fill of science communication.
Science communication, like many things, is coming into its own in a quickly changing world where technology and access to information reign.
So what’s in a name?
Well, communicating science in a 1.0 world is static. Sure, the information is accessible. It’s in your scholarly journals and books, it’s in the college classes and workshops. But it’s a one-way street. The information is there, but there is little to no interaction. You’ll remember this scene from the movie Ferris Bueller’s Day Off:
Communicating in a 2.0 world is more dynamic. It’s social media, it’s blogging, interactive articles in your online newspapers, and the merging of information from different specialties. It’s presented in a way that you, as the learner, want to see it. And if you don’t like what you’re given, you interact. Sometimes the information changes, sometimes it doesn’t.
But changing something, in itself, is not the point of communicating in a 2.0 world. The point is to be more socially interactive and present subject matter in a way that different types of learners can “get it.”
Sidereal Motion is a wonderful example of communicating science 2.0. “The Bailey-Salgado Project is an audiovisual ensemble formed in 2010 by musician and composer Tom Bailey (Thompson Twins/Babble, International Observer) and Adler Planetarium astronomer and visual artist José Francisco Salgado. They combine music with photography, video, and motion graphics to create multimedia works that have as subject the physical world.”
For me, this is a boon. As a kid, I learned a lot through personal observations using photography. The time lapse photography that Salgado uses to explain sometimes challenging celestial concepts is just what we’re talking about when communicating in a 2.0 world.
Another great example of how to communicate science is in this video narrated by none other than Neil Degrasse Tyson. It beautifully blends the latest in computer graphics with the best science available (reminiscent of the beginning scene of the movie Contact).
Zooming out from Earth, the video takes you on a serene journey to what we know as the known universe.
More of this needs to be done. And it doesn’t take a big production company to do it.
Know any novel ways to get across information in a 2.0 world? Let us know!